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Henrico County Developer Launches $500 Million Mixed-Use Project

Artist's rendering of the Midtown64 mixed-use development in Henrico County.

Henrico County, Virginia, December 20, 2025

A Baltimore-based developer has started a $500 million mixed-use development named Midtown64 on the former Genworth Financial campus in Henrico County. The project will include retail, office, residential, and hotel spaces, covering a total of 46 acres. With nearly 1,000 apartments and a focus on energizing the area, this development aims to create a vibrant community and foster local economic growth.

Henrico County, Virginia

Developer Initiates $500 Million Mixed-Use Project on Former Genworth Financial Campus

Henrico County, Virginia – A Baltimore-based developer has commenced a $500 million mixed-use development on the former Genworth Financial campus in Henrico County. The project, named Midtown64, is situated on a 46-acre site at the intersection of West Broad Street and Interstate 64.

Project Details

Midtown64 will feature:

  • Retail, Restaurant, and Entertainment Space: Up to 130,000 square feet, anchored by a grocery store and a new-to-market fitness concept.
  • Office Space: Up to 300,000 square feet of Class A office space.
  • Residential Units: Nearly 1,000 apartments and 194 townhomes built by Lennar.
  • Hotel: A 226-room hotel.

The development aims to create a vibrant, mixed-use destination serving Henrico County and the greater Richmond region, emphasizing the importance of entrepreneurial innovation and private investment in fostering local economies.

Partnerships and Community Impact

This ambitious project is a collaboration between the developer and Henrico County. The county’s leadership has expressed that Midtown64 will bring energy to the area, creating new opportunities for businesses and residents while showcasing Henrico’s vision for a vibrant and inclusive community geared toward growth.

Construction Phases and Timeline

Construction will proceed in phases, starting with the first phase that includes retail, 130,000 square feet of office space, multifamily residences, townhomes, and the hotel. The first phase is anticipated to be completed by 2028, illustrating a long-term commitment to economic development in the region.

Developer Background

The developer, Greenberg Gibbons, is well-regarded in the industry, known for its mixed-use, retail, commercial, and residential properties. The firm has a notable portfolio that encompasses more than 6.7 million square feet and $1.6 billion in assets, spanning over 55 projects across eight states, demonstrating the strength of local entrepreneurship.

Frequently Asked Questions (FAQ)

What is the Midtown64 project?

The Midtown64 project is a $500 million mixed-use development located on the former Genworth Financial campus in Henrico County, Virginia. It includes retail, office, residential, and hotel components.

What are the key features of the Midtown64 development?

Key features of Midtown64 include up to 130,000 square feet of retail, restaurant, and entertainment space; up to 300,000 square feet of Class A office space; nearly 1,000 apartments; 194 townhomes built by Lennar; and a 226-room hotel.

Who is the developer of Midtown64?

The developer of Midtown64 is Greenberg Gibbons, a Baltimore-based company specializing in mixed-use, retail, commercial, and residential properties.

When is the first phase of Midtown64 expected to be completed?

The first phase of Midtown64, which includes retail, 130,000 square feet of office space, multifamily residences, townhomes, and the hotel, is expected to be completed in 2028.

What is the significance of the Midtown64 project for Henrico County?

The Midtown64 project is expected to energize the area, generate opportunities for businesses and residents, and showcase Henrico County’s vision for a vibrant, inclusive community where growth and opportunity thrive.

Key Features of the Midtown64 Project

Feature Description
Retail, Restaurant, and Entertainment Space Up to 130,000 square feet, anchored by a grocery store and a new-to-market fitness concept.
Office Space Up to 300,000 square feet of Class A office space.
Residential Units Nearly 1,000 apartments and 194 townhomes built by Lennar.
Hotel A 226-room hotel.
Completion Timeline The first phase is expected to be completed in 2028.


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