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Empowering Local Economies: The Impact of Small Business Saturday

Baltimore community celebrating Small Business Saturday with local shops and festive decorations.

Baltimore, November 30, 2025

Small Business Saturday, celebrated on the Saturday after Thanksgiving, encourages consumers to support local businesses. With total revenue exceeding $17 billion nationwide, Baltimore’s neighborhoods are preparing various events to enhance local engagement, promote entrepreneurship, and foster community pride. Government support is crucial for sustaining this initiative, emphasizing the significant role of small businesses in job creation and economic health. This year, residents are invited to shop locally, purchase gift cards, dine out, and contribute to a thriving local economy.

Baltimore, MD

Empowering Local Economies: The Impact of Small Business Saturday

Small Business Saturday, which takes place the Saturday following Thanksgiving, is a nationwide initiative designed to encourage consumers to support local businesses during the bustling holiday shopping season. As this year’s event approaches, momentum is building, with expectations of millions flocking to independently owned stores across the country, including right here in Baltimore.

This initiative serves as an effective counterbalance to major retail events such as Black Friday and Cyber Monday. Since its inception in 2010, Small Business Saturday has steadily gained traction, with 2023 marking a notable milestone as the event generated over $17 billion in revenue nationwide. Such impressive figures illustrate the growing importance of small businesses within the economy and the potential impact of local shopping on economic health.

Local Participation and Community Enthusiasm

In Baltimore, local neighborhoods are gearing up to celebrate Small Business Saturday with a variety of events aimed at shining a spotlight on area entrepreneurs. Community activities not only enhance local engagement but also provide a platform for unique shopping experiences that showcase the creativity and innovation of Baltimore small businesses. Participating in these events encourages residents to explore their neighborhoods, fostering a sense of community and pride.

The Role of Government in Supporting Local Businesses

Government support plays a vital role in sustaining the momentum of Small Business Saturday. As seen in states like New York, officials are actively promoting the initiative as a strategic necessity for local economies. In Maryland, similar efforts are underway, emphasizing that businesses with fewer than 100 employees make up a significant portion of the state’s economic landscape and provide a noteworthy percentage of job opportunities. By encouraging citizens to shop locally, these initiatives not only help small businesses thrive but also strengthen the overall job market in Maryland.

Making a Difference: How Consumers Can Support Local Businesses

For consumers looking to make an impact this Small Business Saturday, there are several actionable ways to contribute:

  • Shop at independently owned retailers and service providers in the community.
  • Purchase gift cards from local businesses to stimulate future visits.
  • Visit farmers’ markets for unique, locally made gifts and seasonal foods.
  • Explore local products available through Maryland’s artisan networks.
  • Dine at neighborhood restaurants and cafés to give back to local eateries.
  • Share positive experiences on social media and review platforms to support local business visibility.
  • Consider using store credit for returns, helping to keep funds circulating within the community.

The Origins of Small Business Saturday

Founded by American Express in 2010, Small Business Saturday has received recognition and support from various levels of government, emphasizing its significance in promoting local economies. The movement has grown in participation each year, demonstrating the collective commitment of communities to uplift their local entrepreneurs, which ultimately contributes to a stronger economic foundation.

Conclusion: Join the Movement

As Small Business Saturday approaches, remember that your support for local businesses can have far-reaching effects on the community and the economy. By choosing to shop, dine, and engage locally, Baltimore residents can help foster a vibrant entrepreneurial spirit that benefits everyone. Mark your calendars for this important day and make a conscious effort to support the local business landscape in Baltimore.

FAQ

What is Small Business Saturday?

Small Business Saturday is a nationwide initiative encouraging consumers to support local businesses during the holiday season, held on the Saturday after Thanksgiving.

When is Small Business Saturday?

Small Business Saturday occurs annually on the Saturday after Thanksgiving. In 2025, it will be held on November 29th.

How can I participate in Small Business Saturday?

You can participate by shopping at independently owned retailers, purchasing gift cards from local businesses, exploring farmers’ markets, dining at neighborhood restaurants, and sharing your experiences on social media to promote local businesses.

Why is Small Business Saturday important?

Small Business Saturday supports local economies by encouraging consumers to spend money at local businesses, which helps create jobs, boost economic growth, and strengthen community ties.

How did Small Business Saturday start?

Established in 2010 by American Express, Small Business Saturday has been recognized by the U.S. Senate and supported by numerous governors to highlight the importance of small businesses in the economy and encourage consumers to shop locally during the holiday season.

Key Features of Small Business Saturday

Feature Description
Event Date Saturday after Thanksgiving
Purpose Encourage consumers to support local businesses during the holiday season
Economic Impact Generated over $17 billion in revenue nationwide in 2023
Local Participation Neighborhoods organize special events to celebrate and support local shops
Statewide Support Governors and local officials actively promote and support the initiative


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STAFF HERE BALTIMORE WRITER
Author: STAFF HERE BALTIMORE WRITER

The BALTIMORE STAFF WRITER represents the experienced team at HEREBaltimore.com, your go-to source for actionable local news and information in Baltimore, Baltimore County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Baltimore Book Festival, Preakness Stakes, and Artscape. Our coverage extends to key organizations like the Baltimore Chamber of Commerce and Visit Baltimore, plus leading businesses in shipping and healthcare that power the local economy such as the Port of Baltimore and Johns Hopkins Medicine. As part of the broader HERE network, we provide comprehensive, credible insights into Maryland's dynamic landscape.

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