Bel Air, Maryland, December 8, 2025
Pvolve, a unique fitness franchise known for its functional movement approach, will expand to the Baltimore area with two new studios set to open in Bel Air and Towson/Greenspring by 2026. Franchisee Denyele Fiacco, inspired by Pvolve’s innovative fitness methods, aims to provide accessible workouts tailored for various fitness levels. This expansion reflects Pvolve’s commitment to fostering healthier lifestyles and enhancing community wellness in Maryland.
Pvolve to Open First Baltimore-Area Studios in 2026
Bel Air, Maryland – Pvolve, a celebrity-backed fitness franchise known for its unique approach to functional fitness, is set to open its first two Baltimore-area locations in 2026. This expansion will include a studio on the ground floor of the Standard on Bond project in downtown Bel Air, anticipated to open in May or June 2026. Another location will follow in the Towson/Greenspring area, expected to launch within the next two years.
Franchise Agreement Details
The growth of Pvolve in the Greater Baltimore area is facilitated through a franchise agreement with Denyele Fiacco, a Harford County resident with a background in market research. Fiacco, who is also a mother of five, was drawn to Pvolve after trying various workout styles, including Pilates, yoga, and CrossFit. Her positive experience inspired her to take on this entrepreneurial venture, aiming to bring Pvolve’s innovative fitness philosophy to her community.
About Pvolve
Pvolve is an omnichannel fitness company that combines functional movement with proprietary equipment designed to improve strength, mobility, and overall wellness. The company gained notable attention in June 2023 when actress Jennifer Aniston joined as a brand ambassador and advisor, which has greatly aided Pvolve’s rapid growth across the United States.
Expansion Plans
The two new studios in Bel Air and Towson/Greenspring are part of Pvolve’s broader strategy to establish a stronger presence in Maryland, further evidenced by its recently announced franchise deal for a studio in Bethesda. Such initiatives reflect Pvolve’s commitment to expanding its functional fitness model into new communities, aiming to promote healthier lifestyles through innovative fitness solutions.
Looking Ahead
As Pvolve continues its expansion, the upcoming Baltimore-area locations are poised to meet an increasing demand for personalized, clinically proven workouts that focus on enhancing full-body strength and mobility. The brand is dedicated to providing accessible fitness solutions that are suitable for individuals at all fitness levels, emphasizing the importance of a strong and stable body for overall health and wellness.
Frequently Asked Questions (FAQ)
What is Pvolve?
Pvolve is an omnichannel fitness company that combines functional movement with proprietary equipment to enhance strength, mobility, and overall wellness. The brand gained significant attention following its partnership with actress Jennifer Aniston in June 2023, who serves as a brand ambassador and advisor. This collaboration has contributed to Pvolve’s rapid expansion across the United States.
Where will the new Pvolve studios be located?
The initial studio will be situated on the ground floor of the Standard on Bond project in downtown Bel Air, with an anticipated opening in May or June 2026. The second location is slated for the Towson/Greenspring area, expected to launch within the next two years.
Who is responsible for the new Pvolve studios?
The expansion is facilitated through a franchise agreement with Denyele Fiacco, a Harford County resident and seasoned market research professional. Fiacco, a mother of five, discovered Pvolve’s functional fitness classes after exploring various workout styles, including Pilates, yoga, and CrossFit. Her positive experience led her to pursue this business opportunity, aiming to bring Pvolve’s innovative fitness approach to the Greater Baltimore area.
What is Pvolve’s expansion strategy?
The Bel Air and Towson/Greenspring studios are part of Pvolve’s broader strategy to increase its presence in Maryland. Earlier this year, the company announced a franchise deal to open a studio in Bethesda, marking its official debut in the state. These developments reflect Pvolve’s commitment to bringing its functional fitness method to new communities, offering innovative studios designed to help members improve strength, mobility, and overall wellness.
What can members expect from Pvolve’s fitness approach?
Members can expect personalized, clinically proven workouts that focus on enhancing full-body strength and mobility. Pvolve remains dedicated to providing accessible fitness solutions that cater to individuals of all fitness levels, aiming to help members build strong, mobile, and stable bodies for life.
Key Features of Pvolve’s Expansion
| Feature | Details |
|---|---|
| Location of First Studio | Ground floor of the Standard on Bond project in downtown Bel Air, Maryland |
| Anticipated Opening Date | May or June 2026 |
| Second Studio Location | Towson/Greenspring area, Maryland |
| Franchisee | Denyele Fiacco, Harford County resident and market research professional |
| Expansion Strategy | Increase presence in Maryland, with previous franchise deal in Bethesda |
| Fitness Approach | Personalized, clinically proven workouts focusing on full-body strength and mobility |
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