Baltimore, December 5, 2025
Pvolve, a fitness franchise with celebrity ambassador Jennifer Aniston, is set to open its first two locations in Greater Baltimore. The first studio will be in downtown Bel Air, expected to launch in mid-2026, while the second will target the Towson/Greenspring area within two years. Local resident Denyele Fiacco is behind this expansion, bringing a unique fitness methodology focusing on functional movement to the community.
Baltimore, Maryland – Celebrity-Backed Fitness Chain to Open First Baltimore-Area Locations
Pvolve, a fitness franchise with Jennifer Aniston as a brand ambassador and adviser, has announced plans to open its first two Greater Baltimore locations. The first is set to anchor the ground floor of the Standard on Bond project in downtown Bel Air, with an anticipated opening in May or June 2026. The second location is planned for the Towson/Greenspring area, aiming to open within the next two years.
Denyele Fiacco, a Harford County resident and mother of five, has signed a deal to bring Pvolve to the Baltimore area. Fiacco, a seasoned market research professional, discovered Pvolve classes after exploring various workout styles, including Pilates, yoga, and CrossFit. She found Pvolve’s approach to be a suitable fit for her fitness journey.
The Bel Air location will feature Jennifer Aniston’s image on the parking lot fence, highlighting her involvement with the brand. Pvolve’s unique fitness methodology focuses on functional movement patterns designed to improve strength, flexibility, and balance, catering to individuals of all fitness levels.
This expansion marks a significant development in the Baltimore fitness landscape, offering residents access to a celebrity-endorsed fitness program that emphasizes holistic health and wellness.
Frequently Asked Questions (FAQ)
What is Pvolve?
Pvolve is a fitness franchise known for its unique approach to functional movement patterns aimed at improving strength, flexibility, and balance. Jennifer Aniston serves as a brand ambassador and adviser for the company.
Where will the new Pvolve locations be in Baltimore?
The first location is set to open in downtown Bel Air, Maryland, in May or June 2026. The second location is planned for the Towson/Greenspring area, with an opening anticipated within the next two years.
Who is bringing Pvolve to Baltimore?
Denyele Fiacco, a Harford County resident and mother of five, has signed a deal to open the first two Greater Baltimore locations of Pvolve. Fiacco is a seasoned market research professional who discovered Pvolve classes after exploring various workout styles.
What is Pvolve’s fitness methodology?
Pvolve’s methodology focuses on functional movement patterns designed to improve strength, flexibility, and balance, catering to individuals of all fitness levels.
Will Jennifer Aniston be involved in the Baltimore locations?
While Jennifer Aniston is a brand ambassador and adviser for Pvolve, the Bel Air location will feature her image on the parking lot fence, highlighting her involvement with the brand. Specific details about her direct involvement in the Baltimore locations have not been disclosed.
Key Features of Pvolve’s Baltimore Expansion
| Feature | Details |
|---|---|
| Location 1 | Downtown Bel Air, Maryland; opening in May or June 2026 |
| Location 2 | Towson/Greenspring area, Maryland; opening within the next two years |
| Brand Ambassador | Jennifer Aniston |
| Fitness Methodology | Functional movement patterns focusing on strength, flexibility, and balance |
| Target Audience | Individuals of all fitness levels |
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Author: STAFF HERE BALTIMORE WRITER
The BALTIMORE STAFF WRITER represents the experienced team at HEREBaltimore.com, your go-to source for actionable local news and information in Baltimore, Baltimore County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Baltimore Book Festival, Preakness Stakes, and Artscape. Our coverage extends to key organizations like the Baltimore Chamber of Commerce and Visit Baltimore, plus leading businesses in shipping and healthcare that power the local economy such as the Port of Baltimore and Johns Hopkins Medicine. As part of the broader HERE network, we provide comprehensive, credible insights into Maryland's dynamic landscape.
