A stunning view of the Robert Trent Jones Jnr golf course, the highlight of Onyria Group's golf offerings.
The Onyria Group has named Sandra Braz as its new director of golf, focusing on enhancing the golfing experience at Onyria Quinta da Marinha Golf and expanding its portfolio. Braz brings over 20 years of experience in golf tourism and destination marketing. Her appointment comes as Cascais Resort partners with IHG Hotels and Resorts, aiming to attract more tourists. Under Braz’s leadership, the company seeks to advance its golf offerings and improve its appeal to both local and international visitors.
Cascais, Portugal – The Onyria Group has appointed Sandra Braz as its new director of golf as the company embarks on a new phase of development within its golf sector. Braz’s primary responsibilities will include overseeing the esteemed Robert Trent Jones Jnr golf course at Onyria Quinta da Marinha Golf, a prominent destination located in the well-known Cascais Resort.
Under Braz’s leadership, the Onyria Group anticipates sustained growth and a strengthened focus on enhancing the golfing experience for visitors. This comes shortly after Cascais Resort announced a strategic partnership with IHG Hotels and Resorts, which is expected to further bolster the region’s appeal to both domestic and international tourists.
In addition to her role at Onyria Quinta da Marinha Golf, Braz will also promote the 27 holes designed by Donald Steel at Château des Vigiers, a French resort recently acquired by the Onyria Group. This international aspect of her role highlights Braz’s commitment to expanding the company’s golf portfolio and its geographic reach.
Sandra Braz brings over 20 years of experience in the fields of golf tourism and destination marketing to her new position. Prior to joining the Onyria Group, she served as the executive director of the Estoril Golf Bureau for 15 years, where she gained invaluable insights into the tourism offerings of the region. This experience positions her well to advance the Onyria Group’s interests in golf tourism, particularly in Cascais, which is renowned for its scenic beauty and vibrant cultural scene.
Previously, Braz held the role of golf sales manager at Be Live Hotels and has accumulated senior management experience at Bom Sucesso Resort on Portugal’s scenic Silver Coast. Her extensive background in the industry is expected to be a valuable asset for the Onyria Group as it aims to improve its golf offerings and appeal to a broader audience of golf enthusiasts and tourists.
Expressing her enthusiasm for the new role, Braz remarked on her pride in joining the Onyria Group and overseeing such a highly regarded golfing project. She acknowledges the potential for growth as the organization paves the way for broader international engagements and collaborations, particularly through its recent partnership with IHG Hotels and Resorts.
João Pinto Coelho, the Chief Commercial Officer (CCO) of the Onyria Group, noted that hiring Braz was an easy decision due to her passion for golf tourism and her extensive knowledge of the sector. With Braz at the helm, the Onyria Group is eager to start a new chapter that highlights its commitment to excellence in golf and hospitality.
In related news, Syngenta Golf has recently published a feature discussing the challenges faced by golf course businesses with regard to water sustainability. This ongoing concern reflects broader environmental issues impacting the golf industry worldwide.
Additionally, Azalea has announced the appointment of Josh Abbott as the new group account and marketing director. Such strategic hires reflect the shifting landscape within the golf and hospitality sectors, as organizations adapt to evolving market demands.
Furthermore, Agrovista Amenity has secured exclusive distribution rights for the Viano range of organic fertilizers in the UK, showcasing a growing trend toward sustainability and eco-friendly practices in the lawn and golf maintenance industry.
The Onyria Group’s commitment to enhancing its golf offerings under Sandra Braz’s leadership marks a significant development for the company and the Cascais region as a whole. With her extensive background and industry insights, Braz is poised to make a meaningful impact in promoting both local and international golf tourism in the years ahead.
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