News Summary
The NBA and WNBA have entered a multi-year partnership with Xfinity, making it the Official TV Service Provider for both leagues. This collaboration allows fans to access over 1,300 games across various platforms, featuring innovative options like Multiview and Personalized Sports Zones. Key events will showcase Xfinity’s presence, enhancing fan engagement and connectivity. The partnership aligns with ongoing efforts to promote women’s sports, marking a significant step towards accessible basketball for all fans.
Philadelphia – The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) announced a multi-year partnership with Xfinity on October 20, 2025. Through this agreement, Xfinity will serve as the Official TV Service Provider for both leagues, enhancing fans’ game-viewing experience across various platforms.
With this partnership, Xfinity promises to provide fans access to over 1,300 NBA games through its entertainment devices, which include broadcast, cable, and streaming services. The collaboration also aims to elevate the viewing experience with innovative features such as a Multiview option that allows fans to watch multiple games at once, Personalized Sports Zones for a more immersive experience, and low-lag streaming technology for smoother viewing.
Key figures from the NBA and WNBA highlighted the significance of this partnership in fostering fan engagement. Xfinity’s integration will be visible across a range of marquee NBA and WNBA events, including the NBA All-Star Game, Emirates NBA Cup, NBA2K Summer League, AT&T WNBA All-Star, and the WNBA Commissioner’s Cup. Additionally, Xfinity will sponsor Peacock’s Monday Night Doubleheader, rebranding it as the “Monday Night Doubleheader presented by Xfinity.”
The partnership builds upon Xfinity’s established relationships with multiple NBA and WNBA teams, such as the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx, and Washington Mystics. By integrating its brand across these events, Xfinity aims to create a more connected atmosphere for fans, allowing them to feel ‘courtside’ regardless of their physical location.
Xfinity’s services are powered by Comcast’s Entertainment OS, which supports millions of devices globally. This platform combines live television with on-demand options and streaming applications, ensuring fans have the flexibility and access they need to enjoy NBA and WNBA games.
The NBA is set to kick off its 80th regular season on October 21, 2025, with an exciting doubleheader featuring the Oklahoma City Thunder against the Houston Rockets and the Golden State Warriors facing off against the Los Angeles Lakers. NBC and Peacock will cover the first two weeks of the NBA season, offering a ‘Tap to Watch’ initiative that allows direct access to live national and local games.
This partnership with Xfinity aligns with ongoing efforts to promote and grow women’s sports and solidifies the relationship between the leagues and Comcast. The collaboration is also indicative of a larger cultural shift toward increasing accessibility to women’s sports, an initiative illustrated by the new WNBA franchise set to debut in Philadelphia for the 2030 season.
In summary, the multi-year partnership between the NBA, WNBA, and Xfinity marks a significant step in enhancing the way fans interact with basketball. By leveraging technology and innovative viewing options, Xfinity is committed to making NBA and WNBA games more accessible and enjoyable for fans everywhere.
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Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
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