News Summary
The NBA will take back control of NBA TV and its streaming services starting with the 2025-26 season after 17 years under Turner Sports. This shift is influenced by new broadcasting deals and will introduce a variety of live game offerings, including WNBA and G League content. Central to the NBA TV experience will be a new flagship show titled ‘The Association.’ Alongside, a new NBA App will serve as a hub for basketball fans, providing extensive programming and behind-the-scenes content to enhance the viewing experience.
New York City, NY – The NBA has regained operational control of NBA TV and its streaming platform, effective for the upcoming 2025-26 season. This transition marks a significant shift after 17 years of management under Turner Sports and Warner Bros. Discovery (WBD). The shift in control is a direct result of the league’s new television deals that largely excluded WBD.
Starting on October 15, 2025, a fresh slate of live games and basketball programming will debut on NBA TV. This includes the broadcast of 60 regular season games starting on October 25, with the inaugural matchup featuring the Oklahoma City Thunder versus the Atlanta Hawks. With this new arrangement, the revamped NBA TV will extend its offerings beyond just NBA games; it will also include matches from the WNBA, NBA G League, and various international leagues such as Australia’s National Basketball League and France’s Ligue Nationale de Basket.
At the heart of the new NBA TV experience will be a flagship show titled “The Association”. This program will showcase a range of hosts and contributors, including MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. It is set to replace the previous program, “NBA Gametime Live”, which was produced by TNT Sports.
In tandem with the programming rollout, the league is unveiling the NBA App, envisioned as a “connected, global hub” for basketball enthusiasts. The app will provide 24/7 access to a vast array of basketball coverage, featuring live games, original programming, and exclusive behind-the-scenes content. Additionally, fans can look forward to new basketball podcasts and creator content devoted to sports culture.
Fans will have the opportunity to watch documentaries like “Real Training Camp” and “Loud City,” which chronicles the championship journey of the Oklahoma City Thunder, as part of the new viewing experience. NBA TV will also host three triple-header game days throughout the season, with notable dates including December 20 and New Year’s Eve, which will feature multiple matchups.
The enhanced streaming platform is poised to elevate the viewing experience for fans, granting them seamless, constant access to a plethora of basketball content. Earlier in June, WBD disclosed plans to cease content production for NBA TV in light of new media rights agreements involving partners such as Amazon, Disney, and NBCUniversal. Despite ending its production role, WBD successfully negotiated a settlement that allows it to retain a global license for creating and distributing NBA-related content across its platforms.
This initiative to launch the new NBA App and NBA TV aims to simplify content discovery related to basketball, solidifying the league’s status as the primary destination for fans passionate about the sport. As the NBA prepares for this new era of self-management and innovative content delivery, fans are eagerly anticipated to see how these changes will enrich their overall viewing experience, ushering in a new chapter for basketball broadcasting.
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
- Cord Cutters News
- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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