News Summary
The Baltimore Ravens have teamed up with LG Electronics USA and ANC to revamp M&T Bank Stadium ahead of the 2025 and 2026 NFL seasons. This partnership will introduce cutting-edge technology, including extensive digital signage and video installations, enhancing the game day experience for fans. The renovation project is part of ‘The Next Evolution’ initiative with a budget of $450 million, aiming to create a more immersive environment. Additionally, new initiatives like ‘Ravens Takeovers’ will offer unique travel opportunities for fans attending away games.
Baltimore – The Baltimore Ravens have announced a partnership with LG Electronics USA and sports entertainment agency ANC to modernize the gameday experience at M&T Bank Stadium for the upcoming 2025 and 2026 NFL seasons. This collaboration marks a significant investment in technology and fan engagement, aiming to create a more immersive atmosphere for the 71,000-seat venue.
As part of this partnership, LG Electronics USA has been designated as the official home appliance and television partner of the Ravens. Already, LG commercial displays have been installed throughout the stadium, setting the stage for an extensive modernization project over the next 18 months. Key upgrades will include the installation of 12,000 square feet of LG digital signage screens, which will be strategically placed around the stadium.
A prominent feature of the renovation will be a 216-foot video display at Gate A, designed to serve as a visual landmark for fans as they approach the stadium. Fine-pitch LED signage will also enhance all field-level clubs, providing fans with closer access to action and enhancing their overall experience.
Ravens senior vice president Kevin Rochlitz pointed out that the advanced technology being introduced will allow fans to feel more connected to the game. The partnership aims to transform the experience for Baltimore’s dedicated fan base by incorporating immersive video walls and curved displays in the North, South, and Endzone Clubs.
Additional upgrades in the stadium modernization will include new digital signage for the Hospitality Village, the addition of refreshed plaza and gate displays, and large LG screens that will engulf the game atmosphere. A notable installation, a 2,300-square-foot transparent mesh LED display, is set to be added to the northwest plaza following the current season.
In conjunction with these technological enhancements, the Ravens are introducing a fan travel program called “Ravens Takeovers,” in partnership with TrueFan Travel, for the 2025 NFL season. This initiative will provide unique travel opportunities for fans attending away games, with inaugural trips planned to marquee matchups in Green Bay, Kansas City, and Miami. The program will be complemented by the famous pre-game “TailGOAT” experience provided by Jimmy’s Famous Seafood.
Moreover, the Ravens have formed a relationship with Relentless Events to manage private event operations and venue rentals at M&T Bank Stadium year-round, further increasing the facility’s versatility and revenue potential.
The ongoing renovation is part of a larger initiative dubbed “The Next Evolution,” previously announced in 2024, that focuses on significantly enhancing fan experiences at M&T Bank Stadium. Current improvements for this season include the addition of self-service retail and food options, a new 4,900-square-foot retail store near Section 140, and a new food concept called “Ravenous Chicken” at Section 153.
The entire stadium renovation project is estimated to cost around $450 million, with completion targeted for 2026. The works will result in brand new high-definition video boards and over 100 enhanced TVs, collectively generating more than 75 million pixels for a vivid viewing experience. Further, the upgrades will feature luxury “Legends Suites” in the west end zone and the introduction of a new three-level tailgate and concert venue, both expected to be finished by 2026.
Throughout the season, the Ravens will host various special events and promotions, including a reunion for Super Bowl XXXV scheduled for December 7 against the Pittsburgh Steelers. These efforts are designed not only to elevate the game day experience but also to deepen the connection between the Ravens and their fan base.
Deeper Dive: News & Info About This Topic
HERE Resources
LG Electronics to Enhance M&T Bank Stadium with Digital Signage
Baltimore Introduces New Events Business at M&T Bank Stadium
Additional Resources
- The Daily Record
- Google Search: Baltimore Ravens M&T Bank Stadium gameday experience
- Baltimore Ravens Official Site
- Wikipedia: Baltimore Ravens
- WBAL TV
- Encyclopedia Britannica: National Football League
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