News Summary
As the Baltimore Ravens prepare for their Monday Night Football game against the Detroit Lions, local businesses are seizing the opportunity to promote unique merchandise and engage the community. Companies like Been-Made and Brightside Boutique are creating exclusive Ravens-themed apparel while facing challenges such as rising operational costs and competition from larger retailers. The Baltimore Ravens are supporting small business through a new partnership program, enhancing local engagement and promoting youth wellness initiatives. Additionally, M&T Bank Stadium is set to feature retail promotions and festive events to enrich the fan experience.
Baltimore Prepares for Monday Night Football with Local Business Support and Special Promotions
Baltimore is gearing up for the upcoming Monday Night Football game between the Baltimore Ravens and the Detroit Lions, with local businesses leveraging the event to showcase unique merchandise and community involvement. As fans rally behind the Ravens for this highly anticipated matchup, several Baltimore-based companies are offering exclusive Ravens-themed merchandise and participating in expanded promotional efforts to support local enterprise.
Local Businesses Catering to Ravens Fans
Among the businesses riding the wave of football enthusiasm are Been-Made and Brightside Boutique. Been-Made, owned by Taylor Nicholas, specializes in creating one-of-a-kind Ravens-inspired clothing. Using recycled materials, Nicholas designs unique pieces such as reversible jackets crafted from vintage Ravens beach towels and denim Levi’s jackets. Self-taught through online tutorials, she initially wore her custom creations to Ravens games, where they attracted attention from fellow fans and quickly became a popular display of local pride.
Meanwhile, Brightside Boutique, situated in Baltimore’s Hampden neighborhood, has responded to increasing demand for distinctive Ravens merchandise. The boutique, a well-established store with 14 years of operation in Hampden, Fells Point, and Annapolis, offers clothing and accessories that reflect a more fashionable approach than traditional licensed NFL gear. The store’s staff remarks that customers seek apparel that can be worn both to games and as everyday fashion. Their upcoming collections include slogans such as “Hot Girls Watch Football” and “Baltimore: They Love to Hate Us,” showcasing humor and local pride.
Challenges Faced by Small Businesses
Despite the excitement surrounding the Ravens’ games, both Been-Made and Brightside Boutique face obstacles common among small enterprises. These include rising operational costs driven by tariffs, which increase the expenses of materials and manufacturing, and stiff competition from larger retail chains that have greater marketing reach and inventory volume. Nevertheless, such businesses continue to innovate and expand their offerings to meet the demand for unique Ravens-related products.
New Partnerships and Community Engagement Initiatives
To bolster local business support and community engagement, the Baltimore Ravens have introduced a Small Business Partnership program in collaboration with Eleven Sports Media. This initiative aims to provide local businesses with several branding opportunities at M&T Bank Stadium during game days, including digital exposure and invitations to exclusive events. The program is designed to reinforce the team’s commitment to supporting the Baltimore region’s economic vitality.
Additionally, Eleven Sports Media will participate in the Ravens’ long-standing PLAY 60 initiative, which promotes youth health and wellness by encouraging children to stay active for at least 60 minutes daily. The program, nearly 20 years old, aims to inspire young fans to adopt active lifestyles through engaging activities and community events.
Stadium and Local Event Enhancements
In conjunction with the game, M&T Bank Stadium is launching a new retail store dedicated to celebrating Ravens’ games. The store will feature special promotions such as a 30th season flag giveaway and will host a halftime performance by the band Good Charlotte, further adding to the festive atmosphere.
Looking ahead to the 2025 season, the Ravens have finalized their schedule of promotions and events, including tributes to legendary players and memorable games. This planning aims to enhance fan experience and generate increased engagement for future matchups.
On the culinary front, local restaurants are preparing special menus for game days. For example, Miss Shirley’s Cafe is offering themed items like “purple punch” and “purple playoff pancakes” to help fans celebrate while enjoying festive food and drinks during the games.
Summary
As Baltimore prepares for Monday Night Football, local businesses are actively participating in the excitement by providing unique merchandise and community-based initiatives. Through partnerships with the Ravens and efforts to create distinctive products, these businesses aim to bolster local pride, support economic growth, and enhance fan experiences during the upcoming game and beyond.
Frequently Asked Questions
What specific merchandise does Been-Made create? Been-Made offers Ravens-inspired clothing made from recycled materials, including reversible jackets made from vintage Ravens beach towels and denim Levi’s jackets.
How long has Brightside Boutique been operating? Brightside Boutique has been a staple in Baltimore for 14 years, with locations in Hampden, Fells Point, and Annapolis.
What promotional programs has the Ravens launched for small businesses? The Ravens have partnered with Eleven Sports Media to introduce a Small Business Partnership program, providing branding opportunities at M&T Bank Stadium during game days, digital exposure, and exclusive partner events.
What is the PLAY 60 initiative? The PLAY 60 initiative is the NFL’s flagship program promoting youth health and wellness by encouraging children to stay active for at least 60 minutes a day, and it has been active for nearly 20 years.
What special events are planned at M&T Bank Stadium? A new retail store will debut, featuring a 30th season flag giveaway and a halftime performance by Good Charlotte, among other celebrations for Ravens fans during games.
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Additional Resources
- Baltimore Ravens Press Release
- Daily Record: Ravens Partner for Small Business Program
- CBS News: Businesses Preparing for Ravens Home Game
- CBS News: Local Businesses and Ravens’ Success
- Daily Record: Ravens Players Seek Swimming Lessons
- Wikipedia: Baltimore Ravens
- Google Search: Baltimore Ravens
- Google Scholar: Baltimore Ravens
- Encyclopedia Britannica: Baltimore Ravens
- Google News: Baltimore Ravens
Author: STAFF HERE BALTIMORE WRITER
BALTIMORE STAFF WRITER The BALTIMORE STAFF WRITER represents the experienced team at HEREBaltimore.com, your go-to source for actionable local news and information in Baltimore, Baltimore County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Baltimore Book Festival, Preakness Stakes, and Artscape. Our coverage extends to key organizations like the Baltimore Chamber of Commerce and Visit Baltimore, plus leading businesses in shipping and healthcare that power the local economy such as the Port of Baltimore and Johns Hopkins Medicine. As part of the broader HERE network, we provide comprehensive, credible insights into Maryland's dynamic landscape.
