News Summary
Jasmine Jones has claimed victory in the Crab Tank business competition held in Baltimore, winning a total of $27,500. As the founder of Myya, a brand offering essential products for breast cancer survivors, she demonstrates innovative solutions in healthcare access. The competition showcased ten finalists who pitched innovative ideas, with Jones also receiving the People’s Choice Award. Her commitment to providing insurance-reimbursable post-mastectomy bras has already impacted over 21,000 customers, and plans are underway to establish a physical store in Baltimore.
Baltimore Celebrates Local Entrepreneur Jury’s Top Innovation
Baltimore, Maryland – Jasmine Jones has emerged as the winner of the Crab Tank business competition held during Baltimore Homecoming, earning a total of $27,500. Her victory includes a $25,000 prize for first place and an additional $2,500 awarded as the People’s Choice Award.
Overview of the Crab Tank Competition and Baltimore Homecoming
The Crab Tank Entrepreneurship Program, part of Baltimore Homecoming’s signature event on September 19, seeks to support local businesses by providing coaching, content support, and networking opportunities. This year’s competition attracted nearly 90 applicants from Baltimore’s local business community. Out of these, ten entrepreneurs advanced to the semi-finals, with five finalists pitching their ideas at Baltimore Homecoming’s 2025 Signature Event.
The final round featured presentations evaluated by a panel of judges consisting of prominent figures from Baltimore’s business and innovation sectors, including Ellington West and Gregory Bernstein. Following these pitches, attendees voted for the People’s Choice Award, which was awarded to Jones’ company, Myya.
Details of the Winner’s Business and Impact
Jasmine Jones is the founder and CEO of Myya, a pioneering direct-to-consumer brand dedicated to post-mastectomy bras, breast prostheses, and related supplies. Her company has served over 21,000 customers to date and is known for offering products that are insurance-reimbursable, making them more accessible to breast cancer survivors. Myya partners with several Baltimore hospitals and collaborates with The Red Devils, a Baltimore-based organization supporting breast cancer patients and their families.
Jones’ innovative approach addresses a significant gap in healthcare access for breast cancer survivors, especially with the insurance-reimbursable products. The company’s success demonstrates both community support and commercial viability in a specialized healthcare niche. As part of her growth plans, Myya is planning to open a physical retail space in Baltimore, seeking to further expand its reach locally.
Community and Industry Reactions
Officials involved in Baltimore Homecoming expressed enthusiasm about Jones’ victory, emphasizing her dedication, innovative spirit, and community-oriented approach. The competition’s judges, which included esteemed local business leaders, acknowledged the ingenuity and determination demonstrated by all participants, especially highlighting the importance of supporting diverse entrepreneurs in the city.
Similarly, Brian Walter, regional president of M&T Bank for Greater Baltimore, praised the entrepreneurs competing in Crab Tank, underscoring the program’s role in breaking down barriers for local businesses and fostering entrepreneurial growth in the region.
Previous Winners and Future Prospects
This year’s win continues the trend of successful past Crab Tank winners, including Hiatus Cheesecake, WhitePaws RunMitts, and Femly, all of whom have benefited from the program’s resources and visibility to grow their businesses.
Information about the Crab Tank Entrepreneurship Program and Baltimore Homecoming is available through their official channels and websites, providing ongoing support for emerging local startups and innovators.
Summary of Key Facts:
- Baltimore, Maryland, was the site of the Crab Tank competition during Baltimore Homecoming on September 19.
- Jasmine Jones won a total of $27,500, including $25,000 for first place and $2,500 as People’s Choice.
- Jones is the founder and CEO of Myya, which specializes in post-mastectomy bras and breast prostheses, serving over 21,000 customers.
- Myya products are insurance-reimbursable, increasing access for breast cancer survivors, and the company partners with local hospitals and The Red Devils.
- The Crab Tank competition drew nearly 90 applicants, with ten semi-finalists and five finalists competing.
- The final pitches were judged by notable local business leaders, and audience members voted for the People’s Choice Award.
- Jones’ company is planning to open a brick-and-mortar store in Baltimore to expand its community presence.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Baltimore Fishbowl: Crab Tank Winner Post-Mastectomy Journey
- Google Search: Baltimore Homecoming 2025
- Baltimore Fishbowl: Prominent Native Baltimoreans Return
- Wikipedia: Baltimore
- Baltimore Fishbowl: Baltimore Homecoming Crab Tank Finalists
Author: STAFF HERE BALTIMORE WRITER
BALTIMORE STAFF WRITER The BALTIMORE STAFF WRITER represents the experienced team at HEREBaltimore.com, your go-to source for actionable local news and information in Baltimore, Baltimore County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Baltimore Book Festival, Preakness Stakes, and Artscape. Our coverage extends to key organizations like the Baltimore Chamber of Commerce and Visit Baltimore, plus leading businesses in shipping and healthcare that power the local economy such as the Port of Baltimore and Johns Hopkins Medicine. As part of the broader HERE network, we provide comprehensive, credible insights into Maryland's dynamic landscape.
