Baltimore, February 9, 2026
On Super Bowl Sunday, Baltimore’s local businesses, including restaurants and retail stores, reported significant increases in sales and customer traffic. Establishments like Looney’s Pub saw a marked uptick in patronage as fans gathered to enjoy the game, while retailers experienced a rush for Ravens merchandise. Community events such as the Verizon Super Bowl FanFest at M&T Bank Stadium further enhanced local economic activity, engaging residents and showcasing local entrepreneurs. This annual sporting event continues to serve as a substantial economic opportunity for Baltimore.
Baltimore Businesses Experience Surge in Sales on Super Bowl Sunday
Baltimore, Maryland – Super Bowl Sunday has proven to be a significant economic boon for local businesses in Baltimore, with establishments reporting substantial increases in sales and customer traffic.
Notable Sales Increases
Restaurants and bars across the city have seen a marked uptick in patronage. For instance, Looney’s Pub, a Maryland-based chain of Irish sports bars, has experienced heightened activity during the Super Bowl period. Known for its Maryland cuisine, including variations of Chesapeake blue crab, Looney’s Pub has become a popular spot for fans to gather and enjoy the game.
Retail and Merchandise Boost
Retailers have also capitalized on the Super Bowl fervor. The Sports Shop in Baltimore’s Inner Harbor reported a surge in sales, particularly in Ravens merchandise. With local favorite Ray Lewis retiring after that year’s Super Bowl, jerseys featuring his name were “flying off the shelf,” according to the store’s manager.
Community Events and Promotions
Community events have further contributed to the economic boost. Verizon hosted the first-ever Verizon Super Bowl FanFest at M&T Bank Stadium, offering fans interactive NFL-style activities, local cuisine, and live music. This event attracted a large crowd, enhancing the local economy and providing a platform for small businesses to showcase their offerings.
Background Context
Super Bowl Sunday has long been a day of increased economic activity for businesses nationwide. In Baltimore, the combination of local team enthusiasm and community events has consistently translated into higher sales and customer engagement during this period. The city’s vibrant sports culture and active participation in national events like the Super Bowl continue to drive economic growth and community involvement.
Conclusion
Baltimore’s small businesses have shown remarkable resilience and innovation, turning an annual sporting event into a substantial economic opportunity. The raised patronage in restaurants, increased retail sales, and engaging community events not only highlight local entrepreneurism but also underscore the benefits of a less regulated environment that fosters business growth. As Baltimore continues to thrive, residents are encouraged to engage with and support local establishments, ensuring sustained economic vitality in our beloved city.
Frequently Asked Questions
- What is the impact of Super Bowl Sunday on Baltimore businesses?
- Super Bowl Sunday has proven to be a significant economic boon for local businesses in Baltimore, with establishments reporting substantial increases in sales and customer traffic.
- Which establishments in Baltimore have reported increased sales during Super Bowl Sunday?
- Restaurants and bars across the city have seen a marked uptick in patronage. For instance, Looney’s Pub, a Maryland-based chain of Irish sports bars, has experienced heightened activity during the Super Bowl period. Known for its Maryland cuisine, including variations of Chesapeake blue crab, Looney’s Pub has become a popular spot for fans to gather and enjoy the game.
- How have retailers in Baltimore benefited from Super Bowl Sunday?
- Retailers have also capitalized on the Super Bowl fervor. The Sports Shop in Baltimore’s Inner Harbor reported a surge in sales, particularly in Ravens merchandise. With local favorite Ray Lewis retiring after that year’s Super Bowl, jerseys featuring his name were “flying off the shelf,” according to the store’s manager.
- What community events have contributed to the economic boost in Baltimore during Super Bowl Sunday?
- Community events have further contributed to the economic boost. Verizon hosted the first-ever Verizon Super Bowl FanFest at M&T Bank Stadium, offering fans interactive NFL-style activities, local cuisine, and live music. This event attracted a large crowd, enhancing the local economy and providing a platform for small businesses to showcase their offerings.
- What is the background context of Super Bowl Sunday in Baltimore?
- Super Bowl Sunday has long been a day of increased economic activity for businesses nationwide. In Baltimore, the combination of local team enthusiasm and community events has consistently translated into higher sales and customer engagement during this period. The city’s vibrant sports culture and active participation in national events like the Super Bowl continue to drive economic growth and community involvement.
| Establishment | Reported Impact | Details |
|---|---|---|
| Looney’s Pub | Increased Patronage | Experienced heightened activity during the Super Bowl period, becoming a popular spot for fans to gather and enjoy the game. Known for its Maryland cuisine, including variations of Chesapeake blue crab. |
| The Sports Shop | Surge in Sales | Reported a surge in sales, particularly in Ravens merchandise. Jerseys featuring Ray Lewis were “flying off the shelf,” according to the store’s manager. |
| Verizon Super Bowl FanFest | Community Engagement | Hosted the first-ever Verizon Super Bowl FanFest at M&T Bank Stadium, offering fans interactive NFL-style activities, local cuisine, and live music. Attracted a large crowd, enhancing the local economy and providing a platform for small businesses to showcase their offerings. |
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Author: STAFF HERE BALTIMORE WRITER
The BALTIMORE STAFF WRITER represents the experienced team at HEREBaltimore.com, your go-to source for actionable local news and information in Baltimore, Baltimore County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Baltimore Book Festival, Preakness Stakes, and Artscape. Our coverage extends to key organizations like the Baltimore Chamber of Commerce and Visit Baltimore, plus leading businesses in shipping and healthcare that power the local economy such as the Port of Baltimore and Johns Hopkins Medicine. As part of the broader HERE network, we provide comprehensive, credible insights into Maryland's dynamic landscape.

