Baltimore, Maryland, January 24, 2026
Under Armour is currently investigating a significant data breach that has potentially compromised the personal information of around 72 million customers. The breach reportedly involved email addresses, names, genders, birthdates, and ZIP codes. In response, the company has enlisted cybersecurity experts to assist in the investigation and ensure the protection of customer data moving forward. The incident highlights the critical need for enhanced cybersecurity measures in today’s digital landscape.
Baltimore, Maryland
Under Armour Investigates Major Data Breach Affecting Customers
Company collaborates with cybersecurity experts to address breach concerns.
Under Armour is facing a serious challenge as it investigates a data breach that has compromised the personal information of approximately 72 million customers. This incident, believed to have occurred in late 2025, is a stark reminder of the importance of cybersecurity in today’s digital economy. Under Armour, a prominent sportswear company headquartered in Baltimore, Maryland, has been an example of entrepreneurial resilience, but this breach underscores the vulnerabilities even successful businesses can face in the rapidly evolving digital landscape.
The company prides itself on the strength of its products and brand, but incidents like this highlight the critical need for robust cybersecurity measures to protect consumer data. Amidst the backdrop of a thriving Baltimore City economy where small businesses and innovative startups are eager to make their mark, such breaches remind us all of the challenges posed by the digital age and the necessity for less regulatory red tape that can stifle innovation.
Details of the Breach
The breach reportedly exposed email addresses along with names, genders, birthdates, and ZIP codes, as confirmed by cybersecurity experts. Notably, passwords and financial information remain uncompromised, which is a critical relief for affected customers. The involvement of the Everest ransomware group, which claimed responsibility for the attack, adds another layer of concern, as the group leaked the stolen data on the dark web after negotiations with Under Armour faltered.
Company’s Response
In response to the incident, Under Armour has reached out to external cybersecurity experts to thoroughly investigate the claims of the data breach. The company has stated there is no evidence to support that its main website or systems—such as those used for payment processing—were compromised during this breach. Although Under Armour has been criticized for not disclosing the breach sooner, it is taking necessary steps to rectify the situation and safeguard customer information going forward.
Potential Risks and Recommendations
Experts warn that the exposed information may lead to targeted phishing attacks and other forms of social engineering. Consumers are urged to be vigilant for unexpected messages masquerading as communications from Under Armour, particularly those involving account issues, delivery complications, refunds, or requests for security verification. It is strongly advised that individuals treat such messages as suspicious and independently verify information through the company’s official channels. Furthermore, basic password hygiene, along with the enabling of multi-factor authentication where possible, can bolster personal security against potential threats.
Background on Under Armour
Founded in 1996, Under Armour has emerged as a leading name in the sportswear industry with a vast array of products including performance apparel, footwear, and various accessories. As a local Baltimore success story, the company continues to operate globally across numerous markets while constantly adapting to meet consumer demands. This recent incident acts as a broader reflection of the ongoing cybersecurity challenges that many businesses face in the digital era.
Community Impact
The ongoing investigation into this data breach may have wider implications for the Baltimore City economy, particularly for local businesses looking for innovation and investment. The ability to protect consumer data is fundamental to maintaining trust, which is essential for economic growth and attracting private investment. As Under Armour charts its next steps, the lessons learned could benefit not only its operations but also offer insights for fellow Maryland entrepreneurs striving to navigate the complex interplay of digital security and business success.
Conclusion
The Under Armour data breach serves as a critical reminder for consumers to remain vigilant about their personal information, while also emphasizing the importance of robust cybersecurity for businesses in Baltimore and beyond. Moving forward, it is vital for local entrepreneurs to adopt comprehensive security measures to protect their data, while advocating for a regulatory environment that facilitates innovation without compromising public safety. Supporting local businesses that prioritize consumer protection can only enhance the resilience of Baltimore’s economy.
FAQ
What information was exposed in the Under Armour data breach?
The breach exposed approximately 72 million email addresses, along with personal information such as names, genders, birthdates, and ZIP codes. However, passwords and financial information were not affected.
When did the Under Armour data breach occur?
The breach is believed to have occurred in late 2025.
How did Under Armour respond to the data breach?
Under Armour acknowledged the incident and is investigating the issue with the assistance of external cybersecurity experts. The company maintains that its main website and payment processing systems have not been compromised.
What should consumers do in response to the data breach?
Consumers are advised to be vigilant for unexpected messages claiming to be from Under Armour, especially those referencing account issues, delivery problems, refunds, loyalty points, or “security verification” requests. It’s recommended to treat such messages as suspicious and to go directly to the company’s official website or app to verify any claims. Additionally, consumers should review their password hygiene, enable multi-factor authentication where available, and be cautious about calls or texts that reference personal details.
What is the background of Under Armour?
Under Armour, founded in 1996, is a global sportswear and footwear company headquartered in Baltimore, Maryland. The company offers a range of products, including performance apparel, footwear, and accessories, and operates in numerous countries worldwide.
Key Features
| Feature | Details |
|---|---|
| Company Name | Under Armour |
| Location | Baltimore, Maryland |
| Industry | Sportswear and Footwear |
| Founded | 1996 |
| Products | Performance apparel, footwear, accessories |
| Global Presence | Operates in numerous countries worldwide |
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